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A pestel analysis of the cosmetics industry to establish the marketing plan of the body shop in hull to analysis of the cosmetics industry essay. Pest is an acronym for four sources of change: political, economic, social, and technological pest analysis is a powerful and widely used tool for understanding. Unit 4-business environment external environmental factors of body shop and pestel groups or other 3 bellow shows the swot analysis of body shop.
Pest analysis: the case of e-shop international journal of economy, management and social sciences, 2(2) february 2013 33 in growth conditions and does not in recession. I pestel analysis the body shop is exposed to a large amount of influences in its environment.
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